Strauss online dating

(“We originally tried women in potato sacks making frowny faces, but they didn’t generate quite the same interest level from the fellas,” Valentines says, by way of explanation.) PDA only accepts male clients, which it divides into archetypes like “bad boy” and “successful & established.” (Women’s categories, meanwhile, include “attention whore” and “material girl.”) The site promises clients “a steady stream of fresh novelties” — “novelties,” in this case, referring not to confections or playthings, but to actual human women.

Then again, while PDA’s marketing lingo invites the skin to crawl, it’s not exactly responsible for the entrenched norms of dating culture.

This transcript has been lightly edited for space and flow.

So to start off, why don’t you give me your pitch on Personal Dating Assistants. Well, PDA is for guys who want to go on more dates, but don’t necessarily have the skill set or the time to find women who interest them.

I know a thing or two about online dating — I went on my first online date maybe 20 years ago. And we break out the women by archetypes as well: say girl next door, or more cosmopolitan, or trouble — Wait, you literally have an archetype called “trouble”?

I was talking to a girl in an AOL chatroom and we went for ice cream, to Baskin Robbins. Yeah, well — if a woman has dozens of pictures on her profile of her drinking 40s, you probably wouldn’t approach her the same way you’d approach a woman who says she’s “family first.” I definitely want to talk more about the way PDA sees women.

From there we do a photo referral — we’ll recommend a photographer in his city, someone who really gets online dating, to take some pictures.

We know that you can’t really pose in your profile pictures.

Matthew Valentines — yep, that is his real name — is the 35-year-old romeo behind this operation, which launched just last month to widespread Internet chatter. Now, in what may mark either the high or low point for the Internet as a communications medium, a company called Personal Dating Assistants is offering not only to tell you how to online date, but to do it for you — for a price, of course.PDA’s homepage is dominated by a photo of high-heeled, mini-dressed women with porn-star simpers on their faces.A guy can’t afford to make mistakes with the ones who are in high demand. And then we’re also trying to come to an understanding of who he is, really pull out his strengths.Naturally, these are the types our members are interested in. As for the archetypes, we strive to be equally reductive for our male and female archetypes. As far as I’m concerned, the more cats, the better. A lot of people don’t know their own strengths, so we ask very probing questions to pull that out.

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